Description

黄鹤楼·论道 is a high-end mainstream product from Wuyan, featuring a groundbreaking and aesthetically pleasing design. This product, with its inherent innovative elements, earned the 黄鹤楼 brand the "2006 China Enterprise Marketing Brand Breakthrough Innovation Award," quickly becoming a market sensation. Cultural Features: · Unparalleled Scenery: As the foremost of the three famous towers in Jiangnan, 黄鹤楼 (Yellow Crane Tower) has long been a site of literary and artistic gathering since the Jin Dynasty, where officials and scholars alike have climbed its heights to engage in poetry and discourse, leaving behind countless moving verses and beautiful legends. 黄鹤楼·论道 carries forward the aesthetic essence of this breathtaking scenery, pushing the boundaries of packaging aesthetics to the utmost. It encapsulates the myriad paths of life, business, and knowledge, inviting a detailed appreciation that lingers on the palate. · Noble Black and Red: The packaging of 论道 employs a striking contrast of black and red, inheriting classic elements of ancient Chinese aesthetics while expressing a simple dialectical thought—opposites in unity and mutual dependence, directly resonating with the theme of "论道" (discourse). · Aesthetic Calligraphy: The innovative side packaging design of 论道 rewrites the history of cigarette packaging culture, replacing traditional indicators with the handwritten font of Yu Youren, known as the "Contemporary Sage of Cursive." This majestic and graceful script, rich in character, presents the essence of Chinese calligraphy’s aesthetic in a casual manner. Product Characteristics: · Functional Tobacco Blend: 论道 incorporates a specially blended functional tobacco that includes a proprietary herbal extract, aged in specially crafted wooden barrels to enhance quality, ensuring a unique flavor while maintaining a smooth and sweet smoking experience. · Aroma Expansion: In line with the national bureau's project on constructing a cigarette brand aroma system, over 150 single aroma base effects have been studied, leading to the reconfiguration of dozens of aroma bases using proprietary plant extraction technology, significantly broadening the aromatic profile of 黄鹤楼·论道, giving it a distinctive style. · DNA Anti-Counterfeiting: 论道 employs the DNA anti-counterfeiting technology used since 1916, a complex composite anti-counterfeiting method more intricate than banknote printing. This technology ensures that each pack of cigarettes has a unique anti-counterfeiting identity. In addition to specialized instruments for detecting the DNA layer, everyday identification can be done using an infrared pen on the brother's portrait position, revealing a faint green light spot.

黄鹤楼·论道是武烟采用突破性唯美设计的一支高档主流产品，该产品以其与生俱来的创新因素使黄鹤楼品牌荣获2006年度“中国企业营销品牌突破创新奖”，一举成为市场热点。 文化特征： ·绝景论道：黄鹤楼乃江南三大名楼之首，文因景成，景随文传，自晋以来，历代官宦显要、文人骚客，莫不争相登临，聚酒酬唱，坐而论道，留下无数动人的诗文题咏与美丽传说。黄鹤楼·论道，秉承天下绝景的唯美基因，将包装美学发挥到极至。为人之道、处事之道、经营之道、学问之道……世间百道，浓缩其间，细致品评，回味无穷。 ·尊黑贵红：论道包装采用了对比强烈的黑红两色，既继承了中国古代美学的经典要素，也表达了朴素的辨证法思维，对立统一又相互依存，直接呼应“论道”主题。 ·唯美书法：论道创新式的侧面包装设计改写了香烟包装文化的历史，取代原有烟气指标等内容的是“当代草圣”于右任的手书字体。雄豪婉丽，冲淡清奇，仪态万千，出神入化的草书字体，于随意间中呈现中国书法的美学精髓。 产品特性： ·功能烟丝：论道在工艺上添加了特别调配的功能烟丝，该功能烟丝添加专用本草提取液，以特制木桶贮存提质，在保证感官设计值基础使风味更加独特,实现了烟气绵柔，甘润回甜的吸用感受。 ·香源拓展：实施国家局《卷烟品牌调香体系构建》项目研究，在完成150多种单体香基效果分类研究的基础上，利用自主植物提取技术，重新调配构建了数十种板块香基，大大拓展了论道黄鹤楼的香料香韵，使之具有更为独特的风格。 ·ＤＮＡ防伪：论道采用了1916所采用的ＤＮＡ防伪技术，该技术是比印钞工艺更复杂的复合型防伪技术，这种技术能确保每一包烟拥有独一无二的防伪身份认证。除用专用仪器检测DNA防伪层外，日常辨别可用红外笔照射兄弟头像位置，可显现淡绿色光点。