The MEMPHIS (孟菲斯) brand is the result of a collaborative trademark licensing project between Shanghai Tobacco (Group) Company and Gallaher International Limited from the UK, representing a new attempt and breakthrough in international cooperation for cigarette brands. The MEMPHIS (孟菲斯) brand was established in 1865, with its name derived from the city of Memphis in Tennessee, USA.

MEMPHIS(孟菲斯)品牌是上海烟草(集团)公司与英国加莱赫国际有限公司合作商标双向许可项目的结晶，是卷烟品牌国际合作方式的新尝试和突破。MEMPHIS(孟菲斯)品牌始于1865年，品牌名源自于美国田纳西州的孟菲斯城。

孟菲斯（硬红）