孟菲斯

The MEMPHIS (孟菲斯) brand is the result of a collaborative trademark licensing project between Shanghai Tobacco (Group) Company and Gallaher International Limited from the UK (now owned by Japan Tobacco). It represents a new attempt and breakthrough in international cooperation in the cigarette brand sector. Established in 1865, the brand name is derived from the city of Memphis in Tennessee, USA. Since its entry into the Chinese market on May 28, 2004, it has continuously garnered admiration from consumers. With values that embrace adventure, pursue freedom, exude vitality, and showcase individuality, the brand resonates with the youthful attitude towards life, ensuring that MEMPHIS (孟菲斯) will become a favored choice among young people.

MEMPHIS(孟菲斯)品牌是上海烟草(集团)公司与英国加莱赫国际有限公司合作商标双向许可项目的结晶（现为日本烟草公司所有），是卷烟品牌国际合作方式的新尝试和突破。MEMPHIS(孟菲斯)品牌始于1865年，品牌名源自于美国田纳西州的孟菲斯城。 品牌自2004年5月28日登陆中国市场，不断受到消费者的推崇。热爱冒险、追求自由、充满活力、富有个性的品牌价值迎合了年轻人对生活的态度，也注定了MEMPHIS(孟菲斯)将成为年轻人热衷的一款品牌。