红双喜（铂派）

With its 2-in-1 dual flavor technology, this product transitions from the authentic taste of regular roasted tobacco to a refreshing mint flavor after bursting the capsule, offering two distinct smoking experiences that are irresistibly appealing to the stylish and individualistic young consumer demographic. To achieve the best flavor, simply take out a cigarette, light it, take a couple of puffs, and then use the pressure of your index and thumb to burst the capsule. This method allows the mint flavor to blend harmoniously with the 3mg low tar roasted tobacco taste. The technical highlight of “红双喜” (Hóng Shuāngxǐ) (Platinum) lies in its capsule technology, featuring a mint capsule embedded in the filter tip. The innovative and unique feel of the capsule adds a cooler, flashier, and more creative dimension to the smoking experience. As a new member of the “红双喜” (Hóng Shuāngxǐ) family, the packaging design incorporates the fundamental graphic elements characteristic of the family. The reflective platinum color-changing metallic texture enhances the modern style and three-dimensionality of the illustration theme of "Four Joys in Life," creating a more robust aura. The overall "metallic blue" symbolizes innovative technology, hinting at the refreshing mint flavor released after the capsule bursts. The localized hot-stamped spherical elements convey a visual experience that aligns with the product's capsule technology.

技术特征 2in1的双重口味 从Regular的纯正烤烟口味到捏爆胶囊后的清凉薄荷口味，提供了两种不同的吸食方式，对时尚个性的年轻消费群体充满了诱惑。 最佳口味 拿出烟支，点燃，抽吸两口，然后用食指和拇指指腹的力量捏破爆珠。这样的抽吸方式，使薄荷口味和3mg低焦油烤烟口味能更好地结合。 技术卖点 “红双喜”（铂派）采用了爆珠技术，过滤嘴里嵌入了一颗薄荷爆珠，爆珠的科技感和特殊感，更酷、更炫、更自我、更具创意。 包装卖点 作为“红双喜”派系家族新成员，包装设计沿用了派系家族的基本图形元素特征。当中折光铂金变色的金属质感，使得人生四喜的插画主题更具现代风格与立体感，营造出更硬朗的气质。整体的“金属蓝色”象征创新的科技，预示爆珠爆破后的薄荷口味。局部的定位烫印球体传达与产品本身爆珠技术相匹配的视觉感受。