Description

红双喜 (Hóng Shuāngxǐ) (Hard Shàngpài) promotes itself with the themes of "lower tar, greater value, and a youthful spirit." The product development aims to deeply explore the traditional Chinese "joy culture" while integrating a global visual language. It seeks to engage consumers more actively with "joy culture" and merge it with the mainstream consciousness of low tar and environmental friendliness, establishing a new benchmark for the "红双喜" (Hóng Shuāngxǐ) brand in the 5mg product category.

红双喜（硬尚派）以“更低焦油、更具价值、更显年轻”为卖点，产品开发目标是在深度挖掘中国传统“喜文化”的基础上融入全球化视觉语言，面向“红双喜”品牌的未来，加强消费者对“喜文化”的参与度并融合低焦环保的主流意识，树立“红双喜”品牌在5mg产品上的新标杆。