白沙（新精品）

白沙（新精品） is another innovative achievement by Hunan Tobacco based on the brand development philosophy of "leveraging advantages, enriching the chain, highlighting characteristics, and expanding space." Adhering to the direction of developing traditional Chinese cigarettes, it concentrates research and development efforts to emphasize the distinctive features of the "白沙" (Baisha) premium product line. After nearly six months of repeated validation and design by the Hunan Tobacco Technology Center, more than ten formulations were crafted. The company organized over 1,000 market research and testing sessions before finalizing this product.

白沙（新精品）是湖南中烟根据“发挥优势、丰富链条、突出特色、拓展空间”的品牌发展思路，坚持中式卷烟发展方向，集中科研力量，突出“白沙”精品类产品特色而取得的又一创新成果。 白沙（新精品），经过了湖南中烟技术中心近半年的反复论证和设计，仅配方就设计了10余种，公司先后组织了1000多人次的市场调研与测试，才确定了这款产品。