威斯（硬蓝）

West, the flagship brand of Imperial Tobacco Group, has rapidly become a beloved cigarette brand among young people worldwide, thanks to its exquisite packaging, high-quality tobacco, and unique brand image. It is the first cigarette brand jointly launched by Hongta and Imperial Tobacco. The formula and flavor of the product have been meticulously crafted by a team of international experts from two renowned tobacco companies, specifically designed for the new generation in China.

West，帝国烟草集团的第一品牌凭借精美的包装、高品质的烟草以及独具一格的品牌形象，迅速成为深受全球年青人所推崇的香烟品牌。是红塔及帝国烟草的共同推出的第一个卷烟品牌。烟品配方和口味由全球两家知名烟草企业的中外专家联手，专为中国新锐一族悉心打造。