
Description
Flavor Characteristics Selected from the core tobacco-growing regions of Yunnan, Hunan, and Fujian, the leaves are combined with a customized mellowing process, imparting a robust structure and a lingering aftertaste. The formula adheres to the principle of "multiple origins, small proportions," primarily using Yunnan tobacco, harmonized with Fujian leaves, while enhancing aroma with Hunan and imported tobaccos, achieving a harmonious unity of taste and fragrance. Systematic research into the "milky sweet aroma" category scientifically incorporates floral, fruity, and sweet notes, employing fragrance synergy release technology to enhance the sweet and smooth sensation, presenting a sensory experience that is "fragrant and mellow, sweet upon entry, elegant and delicate," elevating the brand's core style. Advanced extraction techniques are utilized to extract effective components from Cordyceps and American ginseng, preserving natural essences and creating a high-end sensory paradigm that merges herbal extracts with modern cigarette technology. Leveraging a digital flavoring platform and industry technical support, the product achieves 100% independent control of flavoring agents (by usage amount), ensuring long-term stability in sensory quality. Packaging Features The packaging blends traditional Chinese line drawing, printmaking, and rubbing effects, with black as the primary color and gold and red as accents, creating strong contrasts to distinguish visual hierarchy and convey a grand, mysterious, and restrained quality. The front visual features the "冬虫夏草" (Cordyceps) text/logo, reinforcing brand recognition. The subtle patterns draw upon the "和润" (He Run) yurt and the scenery of the Morigele River, using gradients to enhance depth, conveying a "national" concept and highlighting cultural identity within the series. The main visual on the back showcases an excerpt from the "Thousand Character Classic," expressing a vision of harmonious nature, social harmony, and interpersonal peace, strengthening the cultural recognition of the individual product. The side features a 20-cigarette/200-cigarette label, designed with two Cordyceps intertwining, symbolizing the harmonious coexistence of Mongolian and Han cultures, echoing the overall cultural connotation of the brand.
口味特征 优选云南、湖南、福建等核心产区烟叶,结合定制化醇化工艺,赋予烟叶骨架感与绵长回味。配方秉持“多产地、小比例”,以云南烟叶为主料,福建烟叶调谐,湖南及进口烟叶增香,实现口感与香气和谐统一。系统研究“奶甜香”品类,科学添加花香、果香、甜香,通过香韵协同释放技术,强化甜润感,呈现“香气醇和、入口甜润、优雅细腻”的感官体验,升华品牌核心风格。采用先进萃取工艺,提取冬虫夏草、西洋参有效成分,保留天然精华,构建草本精华与现代卷烟技术结合的高端感官范式。依托数字化调香平台及行业技术支撑,实现香精香料100%自主可控(以使用量计),确保产品感官品质长期稳定。 包装特色 包装融合中式白描、版画、拓印效果,以黑色为主色,金色红色为辅色,通过强对比区分主次视觉,传递磅礴、神秘、克制的气质。正面视觉为“冬虫夏草”文字/图形LOGO,强化品牌识别。暗纹沿用“和润”蒙古包与莫日格勒河风貌,运用渐变增加层次感,传达“民族”概念,突出系列文化识别。背面主要视觉为《千字文》节选,表达和谐自然观、社会和谐愿景与人际和睦关系,强化单品规文化识别。侧边20支/200支标识,由两根冬虫夏草相互围绕设计,象征蒙汉民族和谐共存,呼应品牌整体文化内涵。
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