紫气东来（祥瑞）

Technical Features: “紫气东来（祥瑞）” leverages the advanced research and development capabilities of the Hongyun Honghe Group's premium brand, selecting high-quality imported materials and utilizing Yunnan's aged tobacco leaves as a base, complemented by various natural aromatic ingredients from the plant kingdom. Tailored to the unique smoke delivery characteristics of slim cigarettes, it employs a multidimensional formula technology that integrates multi-level flavor adjustments and diverse supplementary aromas, effectively reducing harmful components in the smoke while maintaining a strong sense of satisfaction. By adopting low-temperature aroma preservation and multi-level blending techniques, the product accentuates the natural tobacco aroma, ensuring a more stable and even smoking experience, allowing consumers to enjoy the fragrance of tobacco while savoring a natural and comfortable sensation. Sensory Features: “紫气东来（祥瑞）” fully embodies the stylistic characteristics of “clear, sweet, fragrant, and moist,” with an elegant and ethereal aroma that lingers pleasantly. The smoke is delicate and smooth, providing a refreshing sweetness and a clean, comfortable aftertaste, seamlessly blending the fresh notes of roasted tobacco with a sweet richness. The aftertaste remains pure and pleasant, maintaining a rich aroma and an elegant fragrance quality even while reducing tar, achieving a harmonious unity between the natural beauty of tobacco and the meticulous refinement of artificial enhancement, showcasing the sophisticated enjoyment of a high-end cigarette product. This offers consumers more choices for enjoyment, expanding the consumer base from young smokers to mainstream demographics. Packaging Design: The ultra-slim “紫气东来” packaging design concept adheres to the original vision of “紫气东来（1928）,” focusing on the inheritance and elevation of profound Chinese traditional culture. The main design features a combination of the auspicious creature Qilin and classical cloud patterns, utilizing a gradient color scheme to organically integrate representative Chinese cultural symbols into a modern style. Advanced printing techniques such as single concave velvet and electric engraving create a dynamic and beautiful overall packaging, highlighting the theme of auspicious harmony within a compact space. The brand name in both Chinese and English continues to use the original trademark font, ensuring consistency across the “紫气东来” brand series while enhancing consumer recognition and identification with the brand.

技术特征：“紫气东来（祥瑞）”借助红云红河集团高端品牌研发技术优势，选取国外进口的优质原料和以醇化多年的云南优质烟叶为基础，并辅以植物王国多种天然香原料。针对细支烟不同的烟气递送规律，综合运用多级调香、多元补香的多维配方技术进行调配，既有效降低了烟气有害成分，又保持了较强的满足感。通过采用低温保香，多级复配等特色工艺，使产品烟草本香更加突出，抽吸的均匀性更加稳定，使消费者在享受烟草香气的同时，又能体味自然舒适的感觉。 感官特征：“紫气东来（祥瑞）”充分体现了“清、甜、香、润”的风格特征，香气优雅飘逸，留香怡人绵长，烟气细腻柔和，吸味生津回甜，余味干净舒适，充分融合了清新的烤烟香和甜润感。余味纯净舒适，在降低焦油的同时，依然保持了丰富的香气量和高雅的香气质，达到了烟草自然纯美的香吃味与人工精雕细刻修饰的和谐统一，全方位体现出高档卷烟产品的高雅享受。让消费者有了更多享受的选择，消费群体也因此得以从年轻消费群扩大到主流人群。 包装装潢：超细支“紫气东来”包装设计构思秉承了“紫气东来（1928）”构思理念，着力于内涵厚重的中华传统文化的传承和升华，主图案采用瑞兽麒麟和古典祥云图案相结合，利用色彩渐变方式，将具有代表性的中国文化符号有机的融入现代风格之中，通过采用单凹植绒、电雕凹凸等先进印刷工艺，使整体包装灵动、优美，于方寸之间凸显祥瑞和谐的主题。中英文牌名继续沿用原商标字体，以保障“紫气东来”品牌系列的一致性，同时有利于加强消费者对品牌的识别度和认同感。