The "南阳" (Nanyang) brand of cigarettes was established in 1952, offering a rich aroma that is harmoniously pure and smooth on the throat, characterized by its balanced, clean, gentle, and silky qualities, catering to the smoking needs of consumers from all walks of life. After its launch, the Nanyang brand quickly became beloved by consumers in Nanyang and surrounding areas due to its unique style and excellent quality, maintaining strong sales for many years and even becoming a symbolic representation of Nanyang city. 黄金叶 (Huangjinye) (Nanyang) is a bespoke product jointly crafted for the Nanyang market by two local enterprises, featuring a dominant red color that emphasizes a solemn and festive atmosphere. The characters "南阳" (Nanyang) and the phrase "中原我军占领南阳一九四八" (Our army occupied Nanyang in 1948) in the background are handwritten by Chairman Mao, showcasing a powerful and vigorous style. This cigarette adheres to the principle of upholding the true essence of flue-cured tobacco while deeply exploring the traditional classic formula of the "南阳" brand, integrating the distinctive "three roasts" and "three moistening" techniques, thus preserving its long-standing rich flavor while revitalizing the classic essence of Wancheng.

“南阳”牌卷烟创牌于1952年，产品香气充足，协调纯净，入喉和顺，具有平、净、顺、绵的特点，满足了各阶层卷烟消费者的吸食需求。南阳牌卷烟面世后，以其特有的风格，优良的品质，受到南阳及周边地区消费者的钟爱，产品曾经多年保持畅销不衰，一度成为南阳市的形象名片。 黄金叶（南阳）是南阳工商两家共同为南阳市场定制的专属产品，以中华红为主色调，突显庄重、喜庆的气氛，画面中的“南阳”两个字和底色中的“中原我军占领南阳一九四八”是毛主席的亲笔手书，字体显得气势磅礴，酣畅淋漓。这包烟在本着坚守烤烟正道，回归做烟本质的理念，深度挖掘传统经典“南阳”牌卷烟配方的同时，又结合“三烤”“三润”特色工艺，既传承了历久醇香，又重塑了宛城经典。

黄金叶（南阳）