The formula of “红旗渠” (Xinkaiyuan) embodies the rich aromatic characteristics of Henan tobacco while also incorporating traits from other high-quality tobaccos, achieving a harmonious blend of various tobacco fragrances. The taste is notably smooth and rounded, with a prominent sweet aroma, and the strength is moderate. In terms of design, a diamond shape has been chosen as the best symbol to represent the connection between consumers and the brand spirit. The diamond, also known as a rhombus, inherently conveys a sense of value. Its V-shaped neckline and red diamond resemble a flag of passion and victory, representing the unique spirit of "winning" associated with 红旗渠, and conveying the brand's assertion that "those who conquer themselves can conquer the world."

“红旗渠”（新开元）的配方既体现了河南烟叶的浓香型特征，也体现了其他优质烟叶的特征，实现了各种烟叶香气的谐调。口感突出柔和、圆润，香气突出清甜香韵，劲头浓度适中。 产品在外观设计上，选择菱形作为消费者与品牌精神结合的最佳表现符号。菱形又称钻石形，价值感不言而喻，其颈线为V字状，红色菱形也形似激情、胜利的旗帜，代表红旗渠特有的“赢”的精神和胜利，传达“胜己者，胜天下”的品牌主张。

红旗渠（新开元）