皖烟

“皖烟” (Wanyan) was developed and launched by the Anhui Tobacco Industry Company Hefei Cigarette Factory in 1995, positioning itself as a premium cigarette aimed at high-end consumers. It has established four leading brand series, continuously expanding its scale and firmly occupying a dominant position in the high-end cigarette market within the province. Since 1998, when “皖烟” entered the forefront of national product quality, the series has enjoyed robust production and sales, with the output of the single brand steadily increasing, capturing over two-thirds of the high-end cigarette market share in our province. It has generated tax revenue exceeding 2 billion yuan, making a significant contribution to the nation while creating substantial economic and social benefits for the enterprise, thereby establishing a strong brand and corporate image. In 2003, “皖烟” achieved first place in sensory quality and overall quality, and in 2004, it retained the top position in overall quality. The launch of “经典皖烟” (Classic Wanyan) in September 2004 led to “经典皖烟” winning first place in sensory quality during market inspections in 2005.

“皖烟”系安徽中烟工业公司合肥卷烟厂于1995年开发并投放市场的，产品定位为高档烟，目标群体为高端消费者。目前已形成了四个主导规格的品牌系列，品牌规模不断扩大，牢牢占据省内高端卷烟市场的主导地位。 尤其是1998年“皖烟”跨入全国产品质量前茅以来，“皖烟”系列产品产销两旺，单品牌产量稳步提高，已占到我省高档烟市场份额的三分之二以上，创税利超过20亿元，为国家做出了巨大的贡献，为企业创造了巨大的经济效益和社会效益，树立了良好的品牌形象和企业形象。2003年“皖烟”荣誉感官质量和综合质量第一名，2004年又蝉联综合质量第一名。2004年9月“经典皖烟”的上市，2005年“经典皖烟”获得卷烟产品市场抽检感官质量第一名的佳绩。