彼亚赛

Also known as "Biyada" or "Biyase," this brand was established in 1880 by Vicente Piedra, a Spanish grocery store owner who immigrated to Cuba, along with his second-generation family members. It is one of the oldest brands in Cuba. In the 19th century, it was the most popular domestic brand in Cuba, primarily focused on local sales. It wasn't until 1995 that the brand ventured beyond its borders to gain international acclaim.

又译作“比雅达”、“比亚赛”，创牌于1880年，由一个移居古巴的西班牙杂货店老板Vicente Piedra带领的第二代家族成员创立并发展起来的，是古巴老资格的品牌之一。19世纪曾是古巴本地最受欢迎的内销品牌，主要以内销为主。直至1995年该品牌才迈出国门享誉全球。