双喜·好日子

深圳烟草工业有限责任公司

On November 13, 2010, Guangdong Zhongyan Industrial Co., Ltd. and Shenzhen Tobacco Industry Co., Ltd. held a signing and launch ceremony for the "双喜·好日子" brand. The "好日子" brand from Shenzhen Tobacco Industry Co., Ltd. will be fully integrated into the "双喜" brand series. Starting January 1, 2011, the newly launched "好日子" brand cigarettes will all don new packaging, retaining the main visual elements of the "好日子" brand while also featuring the "双喜" and "SHUANGXI" brand logos, officially becoming a new member of the "双喜" brand family. The brand integration will be carried out in a "parent-child brand" format, with the "好日子" brand merging into the "双喜" brand. The various specifications of "双喜·好日子" products will maintain their original formulas, craftsmanship, and flavor, with quality and pricing remaining unchanged; only the packaging for the cartons and small boxes will undergo slight adjustments. The main patterns and colors will also remain the same. Shenzhen Tobacco Industry Co., Ltd., as an independent legal entity, will be responsible for the production, supply, sales, and service of the "双喜·好日子" series products.

2010年11月13日,广东中烟工业有限责任公司与深圳烟草工业有限公司举行“双喜·好日子”品牌签约暨启动仪式, 深圳烟草工业有限公司的“好日子”品牌将全部整合为“双喜”品牌的系列产品,2011年1月1日开始，新上市的“好日子”品牌卷烟将全部换上新装，在保留“好日子”品牌主要视觉元素的基础上，还将印上“双喜”、“SHUANGXI”等品牌标识，正式成为“双喜”品牌家族的新成员。品牌整合采用“母子品牌”的形式开展，“好日子”品牌并入“双喜”品牌。“双喜·好日子”各规格产品仍然保持原来的配方、工艺、吸味，质量和价格不变，仅对条、小盒外包装作适当调整；主体图案和色彩也将保持不变；深圳烟草工业有限责任公司作为独立的法人企业，负责“双喜·好日子”系列产品的生产、供应、销售和服务。

双喜·好日子

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