Brands
大陆 · Mainland China
天下秀
四川中烟工业有限责任公司
The "天下秀" brand was established in 1986 and in 2001 was awarded the title of "National Excellent Cigarette" by the State Tobacco Monopoly Administration. In 2003, it received the "Quality Product of Sichuan Province" award from the Sichuan Provincial People's Government. The early trademark featured the image of Mount Emei. In 2005, "天下秀" underwent a comprehensive upgrade of its brand management and visual identity. With the launch of "天下秀 (珍品)," the brand emerged with a fresh image and slogan, replacing the 20-year-old Mount Emei background with a uniquely stylized calligraphic representation of the characters for "heaven" and "earth" as its brand identifier.
“天下秀”品牌创建于1986年，2001年该品牌获评国家烟草专卖局颁发的“全国烟草行业名优卷烟”称号，2003年又获得四川省人民政府颁发的“四川省优质产品”称号。 “天下秀“早期商标主体图案为峨眉山。2005年，“天下秀”全面改进了品牌管理和品牌VI形象。伴随着“天下秀（珍品）”的上市，“天下秀”以全新品牌形象和广告语面世，其商标主体图案摒弃了沿用20年的峨眉山背景图，改用手书“天”“下”变形一体字作品牌识别。
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