In February 1987, the Jinan Cigarette Factory collaborated with the British company Rothmans to launch the "将军" (Jiangjun) brand of cigarettes, which became the highest-priced cigarette in the domestic retail market at that time. In 1988, "将军" (Jiangjun) cigarettes won the first prize for excellent new products in Shandong Province. In 1989, they were recognized as a national high-quality flue-cured tobacco product. In 2001, "将军" (Jiangjun) cigarettes were designated by the National Tobacco Monopoly Administration as one of the "Top Cigarette Brands in the National Tobacco Industry for 2001," making it one of only 36 distinguished cigarette brands in the country and the only one selected from Shandong Province. In 2004, "将军" (Jiangjun) cigarettes were included in the National Tobacco Monopoly Administration's "Directory of 100 Cigarette Brands." In 2005, "将军" (Jiangjun) was recognized as a well-known trademark in China.
1987年2月，济南卷烟厂与英国乐富门公司联合研制推出了“将军”牌卷烟，成为当时国内零售价格最高的卷烟。 1988年，“将军”卷烟荣获山东省优秀新产品一等奖。1989年，“将军”卷烟被评为全国烤烟型优质产品。2001年，“将军”卷烟被国家烟草专卖局评定为“2001年度全国烟草行业名优卷烟”，成为全国36个名优卷烟品牌之一，也是山东省唯一的入选品牌。2004年，“将军”卷烟入选国家烟草专卖局《卷烟百牌号目录》。2005年，“将军”被认定为中国驰名商标。
